Problem
As a new company entering a competitive industry, Stratum needed more than a visual identity. The brand had to establish credibility from day one while speaking clearly to two distinct audiences: companies searching for exceptional talent and candidates looking for their next opportunity.
Solution
We built Stratum from the ground up, defining its mission, vision, values, and complete visual identity before translating the brand into a custom digital experience. The website was thoughtfully structured around both user journeys, creating intuitive paths for clients and candidates while maintaining a cohesive brand experience. Following launch, we extended the system into social media and ongoing content to build a consistent presence across every touchpoint.
Stratum Group began with a name and an ambition to build a different kind of executive recruiting firm for the energy and oil and gas industries. With no existing identity or brand system to build from, we had the opportunity to shape how Stratum would present itself from day one, from the ideas behind the brand to its first interactions with clients and candidates.
